My portfolio
Welcome to my portfolio
I’m a creative strategist, storyteller, and problem-solver passionate about turning bold ideas into engaging experiences. From developing marketing campaigns and building apps to crafting board games and immersive stories, my work sits at the intersection of creativity, strategy, and innovation
Creative Strategy
Cross-Media Campaign for Netflix Show la casa de las flores (University project)
This project was part of my 2-year creative business bachelor’s, for the course media strategy in which creativity was blended with data to develop a promotional strategy
Aron van Gilst Rodríguez
Board games
Banner of Kings
This is the very first card game I’ve developed from start to finish—a passion project where I took on every role, from concept creation and rule development to game design, visual identity, and final execution. Every element has been carefully crafted to offer a unique and engaging experience for players. Whether it’s the mechanics, the artwork, or the storytelling behind the game, each detail reflects my dedication to bringing this vision to life.
Escape the haunted mansion
This is my second board game project, where I’m currently developing the core game mechanics, card design, visual style, and overall gameplay experience. Building on everything I learned from my first game, this new project dives deeper into strategic depth, immersive design, and creative storytelling.
The game is still in development, but each step brings it closer to becoming a fully realized, engaging experience—and I can’t wait to share more as it evolves.
The Protein Pit Stop
This is a startup I co-founded with a group of classmates during my first year at university. Our venture focused on creating and selling healthy, protein-rich ice cream a product designed to combine indulgence with nutritional value. From product development and branding to market research and initial sales strategies, we managed every aspect of the business, gaining hands-on experience in entrepreneurship from the ground up.
Marketing
Is quality or quantity more important?
«I say as marketers, we don’t define quality; the audience does, and the best way to discover it is through a strategic, high-quantity approach focused on relevance and driven by data» – Aron van Gilst Rodríguez
Content Marketing intern
I completed a 5-month internship as a content marketer at Seeders in Zwolle, Netherlands, where I was involved in the entire process from developing the overall content strategy to crafting and executing a targeted social media plan. This hands-on experience allowed me to work on everything from ideation and planning to content creation and performance analysis, giving me a well-rounded understanding of how to build and manage effective digital marketing campaigns.
Pricing strategy for market entry
As part of a university project, I developed a comprehensive pricing strategy for a new product entering a competitive market. The project involved conducting market research, competitor analysis, customer segmentation, and value-based pricing models. I also explored psychological pricing techniques and simulated different pricing scenarios to evaluate their impact on revenue and customer perception. This experience deepened my understanding of how strategic pricing influences positioning, profitability, and consumer behavior.
SEO FREELANCE
Trabajamosenusa.com
TEU was a Spain-based job listing platform focused on connecting job seekers with employment opportunities in the United States. I worked on the project for approximately one year, leading the SEO and content strategy.
My responsibilities included optimizing the website for search engines, researching high-intent keywords, creating localized content for different U.S. regions, and improving the site’s overall visibility and performance. This experience allowed me to deepen my understanding of international SEO, content planning, and user-focused digital growth.
SEO FREELANCE
Cuantocuestaestudiar.com
This is a website I worked on for approximately one year, where I led the SEO and content strategy. The site focused on listing the prices of various medical procedures and studies, specifically tailored for a Spanish-speaking audience.
My role involved conducting keyword research, optimizing pages for search engines, and creating informative, accessible content to help users make better-informed decisions about healthcare costs. This project gave me valuable experience in niche content development, SEO for Spanish-language markets, and user-centric digital strategy.
Aron van Gilst Rodríguez
APP DESIGN
Expired Zero
Expired Zero is an app I created entirely from scratch starting with the initial concept and continuing through to the design, development, and launch. The app is focused on helping users reduce food waste by tracking expiration dates, planning meals, and managing their groceries more efficiently.
I led every stage of the process, from wireframing and user interface design to building the core functionality using no-code tools. This project not only sharpened my product design and development skills but also deepened my understanding of user experience and sustainable behavior through technology.
GoClear: Italian travel app concept
As part of the course Research-Based Prototyping, I developed an app by integrating both qualitative and quantitative research methods into an iterative design process. Throughout the project, I conducted user interviews, surveys, and usability tests to gather insights and validate each stage of development. This hands-on approach allowed me to continuously refine the app based on real user feedback and data. The experience strengthened my ability to apply research-driven decision-making to digital product development, ensuring that both functionality and user experience were aligned with actual needs and behaviors.
Let’s get in touch
aronvangilst16@gmail.com
Utrecht/Netherlands