Content marketing intern Seeders

As an in-house Content Marketing Intern at Seeders, I was responsible for developing and executing a content and social media strategy focused on education, SEO, and brand visibility. I worked across platforms (LinkedIn, YouTube, Instagram, TikTok) to increase engagement and audience growth through consistent, high-quality content.

What I Did

  • Created and iterated a monthly content calendar and social media plan aligned with audience needs
  • Designed graphics and videos using Photoshop, Illustrator, Canva, and Adobe Audition
  • Conducted competitor research, audience research, and ran A/B tests to refine messaging
  • Produced blog posts, guides, and weekly marketing news updates
  • Integrated SEO practices into social media posts to improve discoverability
  • Focused on LinkedIn growth, increasing both following and engagement through optimized content

Key Results

  • Boosted engagement rate and follower growth across LinkedIn and other social platforms
  • Helped shape a learning-based content strategy that positioned Seeders as an authority in SEO
  • Discovered high-performing content types and hooks through testing and audience analysis

Key Learnings

I learned that in social media, the debate isn’t just quality vs. quantity, it’s about what your audience defines as quality. True insights come from interpreting data generated by consistent, strategic posting. High-volume content doesn’t mean spam; it means structured experimentation. I also discovered that content needs to be platform-specific:

  • YouTube: Informational and educational
  • LinkedIn: In-depth, value-driven, with proven hooks
  • Instagram/TikTok: Fast-paced, adaptable, and more casual

Most importantly, I learned to trust the data, remain flexible, and create with purpose.

When people say you don’t want to overwhelm your audience, my answer is simple: on LinkedIn, users spend an average of just 17 minutes a month, seeing your post twice won’t overwhelm anyone. On other platforms, if someone isn’t interested, they’ll scroll past. No one is being forced to engage. In today’s fast-paced media environment, the real risk isn’t posting too muchit’s being forgotten.”